Microsoft Unveils “Windows 11” And Challenges Apple’s Business Model


On Thursday, Microsoft (NASDAQ: MSFT) unveiled the latest version of the Windows operating system. Windows 11 is the first software overhaul in five years and intends to adapt the program for the app-economy age.


While Windows 11 only has limited changes in visual design, it will incorporate competitors’ platforms, such as the mobile software Android, positioning it as a focal point for internet applications. It will also provide an app store in collaboration with Amazon (NASDAQ: AMZN) and adapt its mobile interface to PC’s.


Particularly the Amazon partnership could have a considerable impact on consumers, as they will be able to access apps offered by Amazon, such as Tik Tok or Uber, on their computers.


Microsoft also positions Windows 11 as a fairer place for developers to distribute their apps allowing consumers for more choice. This is largely seen as a strategic jab at Apple (NASDAQ: AAPL), as Microsoft previously criticized Apple’s tight control over its app store as anticompetitive.


Coincidentally, Microsoft’s market capitalization reached $2 trillion for the first time just two days ago, joining Apple as the second major tech company to be valued over this mark. What do you think, is Microsoft closing in on Apple’s market dominance with Windows 11?