Edgewell Personal Care, which owns brands like Bulldog and Wilkinson Sword, has acquired men's grooming company CREMO for $235M. The deal enables Edgewell to further tackle the fast-growing men's grooming market.
"The men's grooming category remains a strategic focus for Edgewell and this acquisition will help us accelerate growth and strengthen our position in the fastest growing categories in men's grooming.”
Rod Little, Edgewell's President and Chief Executive Officer