The streaming wars are now becoming the content wars as mergers and exclusive deals between studios and streamers allow platforms to boost their content offerings with reliable franchises and production houses.
Disney’s acquisition of Fox prior to launching Disney+, and Discovery’s merger with WarnerMedia announced earlier this week are two perfect examples. Now, Amazon seems to be exploring a similar move by reportedly offering $9 billion to acquire MGM Studios just one week after Jeff Blackburn returned to the company after a brief exit to head up its content efforts.
If the deal goes through, it would supercharge Amazon’s streaming service with a deep library of content and a few iconic franchises (two of the most noteworthy are James Bond and Rocky).
Regardless of whether or not the deal goes through, it makes one thing very clear: Amazon is committed to Prime Video in a big way.